BIO
JEFF COSTA is a recognized vanguard of the fitness industry. With a teaching career spanning over twenty years, Jeff blew up the LA fitness scene at the turn of the new millennium, reinventing group exercise with his trademark workout, Cardio Striptease. Complete with home exercise DVDs, television infomercial and CD soundtrack, Cardio Striptease became the most successful and widely publicized program in the history of Crunch Gym. Today, Cardio Striptease is the world’s sexiest, most empowering way to stay fit, perhaps due to the workout’s signature warning label: Caution: Cardio Striptease may also improve your (private) life.
Jeff is ubiquitously known as the founder of what TIME Magazine coined the New Burlesque movement in gym culture, unabashedly blending the worlds of striptease, burlesque and pole dancing with the training playground of the group exercise studio, complete with vertical poles, feather boas and a stable of Hollywood’s A-List celebrities.
A graduate of Boston University, Jeff has worked with industry legends Richard Simmons, Sherry Catlin, Calvin Wiley, Kendell Hogan and Jamie King. Jeff is an AFAA Certified Presenter and Continuing Education Provider on the US and international convention circuits. He is a featured expert for fitness-related television with appearances on NBC’s The Today Show, VH1’s Rock Bodies, MTV’s Celebrity Fit Club and E! Entertainment’s The Girls Next Door.
Recruited in 2008 by Reebok as a Global Master Trainer for the Cirque de Soleil branded aerial training program JUKARI Fit to Fly, Jeff found himself enthusiastically returning to his fitness roots and the Reebok International Headquarters in Massachusetts.
With an entrepreneurial spirit, Jeff consistently leverages a passion for group and private training into his corporate consulting company, Jeff Costa Fitness. His corporate client list includes The Nike Fitness Academy, Crunch Gyms, 24Hour Fitness, Biore Skincare and The Pearl Spa. For 2012, Jeff welcomes Kellogg’s Brand Cereals into the fray. Jeff Costa Fitness produced a series of four home exercise DVDs for Kellogg’s Latin America, launching in and on 2.5 million boxes of Special K cereals across 9 Spanish-speaking countries! This iteration of Cardio Striptease en espagnol introduces playful new titles to Jeff’s DVD library, including Chair Dancing Fitness, Pilates Floor Show and Sexy Abs.
As a fitness-lifestyle coach, personal trainer and group fitness master trainer, Jeff imparts the Jeff Costa Fitness training philosophy with inimitable panache, using a repertoire of inspiring and original course content developed over the years for the likes of Jennifer Love Hewitt, Christina Applegate, Carmen Electra and YOU! Jeff’s inspiration, dedication and perspiration are the hallmarks of industry excellence, matched only by his boundless creativity, a shoot-from-the-hip teaching style and authentic charm.
